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Articles like yours are of great help to online marketers like me who are very new to this game. I would also like to share that the Page Traffic Blog article (http://www.pagetrafficblog.com/create-optimize-title-tags-enhanced-traffic/5226/) was equally enlightening. It talks about the various aspects to be kept in mind while optimizing the title tag with keywords and brands. It lays stress upon the fact that how over stuffing the title tag with keywords could work against you too. Do check it out.